Q&A WITH VALCUCINE CO-FOUNDER & CREATIVE DIRECTOR, GABRIELE CENTAZZO
Valcucine co-founder and creative director Gabriele Centazzo recently spoke to South African Home Owner Magazine and told them more about his passions, what inspires him and upcoming trends in the design industry
Please give us a brief background of who you are and how/when you started your company, i.e when your interest in Design started?
I got the high school degree in chemistry that I consider significant although it seems it doesn’t have a lot to do with design. Actually, it has allowed me to have a technical approach to the project, giving me the opportunity to design revolutionary mechanisms and to realize surfaces with amazing tactile sensations such as the tactile glass: its surface is incredibly pleasing to the touch and makes the glass perceived as warm material. However, what I consider particularly meaningful for my personal development it is my curiosity, that lead me to read more than thousand books.
Where do you draw inspiration from for your interior styles and why?
What I really consider as main reference points are Mother Nature and my constant search for freedom. Looking at them, for example, I realized the new Graphic Vitrum (new of printed glasses technique) which is inspired to the texture of butterfly wings that I simply enlarged. Or, the New Logica System that has radically changed ergonomics in the kitchen: this system recreates the effect of directing the gaze to a cloud of light instead of the furniture that block the view.
What are in your opinion the upcoming trends in the design industry?
An industrial product must increasingly satisfy its functional needs besides the aesthetic ones. For this reason, in Valcucine we studied and transformed the kitchen’s ergonomics adding exclusive systems to give the possibility to have everything at hand and bring everything back in order with a simple gesture of the hand.
What is your most memorable achievements and why?
Respect for the environment is among the guidelines of my personal thinking. The product I am most satisfied about is the one that best represent this concept: Invitrum kitchen, made of 100% glass and aluminum, which perfectly respects the idea of circular economy generating no waste at the end of its life.
What are the most challenging aspect of your work?
The real challenge is the project that allows some sort of thought processing. We’re living in a society in which standard thought becomes a univocal element and where the possibility to elaborate different thoughts is a unique opportunity. Thanks to the thought processing you can invent new things, you can change them. The lack of thought causes passivity which in turn causes standardization.
What is your furniture of choice and why?
I prefer empty and bare houses where the furniture takes part in creating the atmosphere of harmony of diversity.
What excites you the most about South African design?
The outburst of colors that conveys a sense of cheerfulness and happiness, something that we Westerners have lost by persisting on depressive colors.
What are your future plans?
I will continue to be a designer, write books and … do physics experiments.
Describe yourself in three words?
Crazy, observer, nature lover.
The book that changed your life?
“Nuclear Dilemma” by Carlo Rubbia *, because it made me aware of environmental problems already 30 years ago.
*Carlo Rubbia is an Italian particle physicist and inventor who shared the Nobel Prize in Physics in 1984 with Simon van der Meer for work leading to the discovery of the W and Z particles at CERN.
Valcucine embodies all that architects and interior designers embrace about design and sustainability – kitchens that are not only user-friendly, dynamic and works of functional art but that focus on people and the environment in which they live. In addition:
Valcucine is a globally reputable and established company that has been creating unique and innovative Kitchen Designs since it’s inception in 1980. Valcucine South Africa has operated, serviced and brought designs to life for the local market for over a decade.
Valcucine’s highly regarded client-service, timeless designs, state-of-the art technologies and approach to sustainability, continue to make us the preferred partners for many internationally acclaimed and local architects and designers.
With Valcucine’s specialist service, architects and designers are guaranteed peace of mind that their vision is extended through to the heart of the home, the kitchen.
These services include: 3D renderings, on-site project management and installation, service drawings and logistics management.
For today’s homeowner, a kitchen that is not only functional, but contributes to the overall experience of the end user is a core value of Valcucine.
We design for life and for the evolution of the family, which is why our kitchens are described as timeless.
We put people and their well-being at the centre of what we do; stimulating their senses to bring about joy in everyday activities. We have put extensive research into the human psychology and habits, in order to create these experiences.
Valcucine offers a full service from start to finish; from the initial briefing right through to design, implementation and site management.
The sustainable materials used in our kitchens are non-toxic and recyclable, whilst creating an unequivocal sense of luxury.
Our customers’ peace of mind is particularly important to us. We therefore offer an extended 10-year-warranty ensuring that the entire kitchen is protected, including the glass tops, doors and all the hardware.